As the Chief Product Officer at Svea Finance AS, I am responsible for consumer credit products, marketing, sales, and business growth in Estonia. My role includes developing and improving financial products and services, ensuring they are competitive, customer-friendly, and aligned with regulations.

I also oversee credit risk management, customer scoring models, and business process optimization, ensuring efficient and data-driven decision-making. By leading product development, service design, digital transformation, and strategic marketing, I help grow the business and strengthen Svea's market position.

https://www.svea.com/et-ee

https://rahapood.ee

For three years, I was the CEO of M-kindlustus, an insurance broker company within Creditstar Group AS. I was responsible for business development, marketing, and sales, ensuring that our insurance services were accessible and competitive. I focused on growing the company, improving customer experience, and optimizing digital solutions.

After my role at M-kindlustus, I transitioned to consumer lending within Creditstar Group AS, where I became the Country Manager of Estonia. I was responsible for developing and launching Monefit, an innovative new consumer credit product. As a Board Member I led the product and service design, marketing, and sales strategies, ensuring its successful entry into the market. My focus was on creating a user-friendly, flexible financial solution that met customer needs and helped grow the business.

At ERGO Insurance SE, I was responsible for sales growth, sales team management, and e-commerce channel development. I led and motivated the sales team to improve performance and achieve business goals.

I also focused on developing the e-commerce strategy, making online sales more efficient and user-friendly. My role was to optimize digital sales channels, enhance customer experience, and drive revenue growth through innovative online solutions.

At SEB, I was responsible for sales of everyday banking products. My role was to develop sales strategies, grow customer relationships, and improve sales performance. I worked closely with teams to increase product adoption, optimize sales processes, and enhance customer experience in daily banking services.